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The William J Clinton Leadership Institute

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  • Executive Courses
    • Advanced Manufacturing Leadership Programme
    • Digital Transformation Toolbox
    • Data Analytics and Decision Making
    • Leading Digital Innovation
    • Innovation Strategy & Digital Disruption
    • Strategic Change Leadership for Digital Transformation
    • Emerging Leaders Programme
    • Senior Executive Programme
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In This Section
  • Advanced Manufacturing Leadership Programme
  • Digital Transformation Toolbox
  • Data Analytics and Decision Making
  • Leading Digital Innovation
  • Innovation Strategy & Digital Disruption
  • Strategic Change Leadership for Digital Transformation
  • Emerging Leaders Programme
  • Senior Executive Programme
  • Negotiation and Influencing Skills
  • Mini MBA Programme
  • Help to Grow
  • Executive Coaching

Innovation Strategy & Digital Disruption

Available Options: Blended
Commencing: Wednesday 2nd November 2022 & Wednesday 1st March 2023
Duration: 4 weeks
Fees: £1,950 (VAT is non-applicable)

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Innovation Strategy & Digital Disruption

After the crisis caused by the COVID-19 pandemic, companies are looking to get back on track and, importantly, build for the future. Furthermore, with the democratization of disruptive technologies, every executive needs to know how to leverage new technologies and innovate strategically.

The Innovation Strategy and Digital Disruption programme provides an overview into innovative strategic approaches every company should master in order to swiftly adapt and anticipate to the rapidly evolving environment in which they operate nowadays. Throughout the programme, executives will draw on strategic models and frameworks that will better position them to drive business performance and profitability. Gain insights into disruptive technologies and the opportunity to rethink core business strategies based on their organisation’s resources and positioning in the market. The programme is especially relevant for executives seeking to create strong profitable growth for their organisation in both existing and new markets.

Key Takeaways and Benefits

The Innovation Strategy and Digital Disruption programme arms professionals with the confidence knowledge and tools to excel our evolving business environment. Discover and devise a unique company proposition for your organisation based on Blue Ocean Strategy™ frameworks and drive innovation through the adoption of digital technologies.

Programme modules include an overview of the Blue Ocean Strategy™ concept and tools, an analysis of the application of disruptive technologies in creating a value driven innovation strategy, a review of innovation in highly competitive markets with real world scenarios and practical approaches for your organisation. Our final module features an interactive, challenging group ‘hackathon’ session to stimulate and champion creative ideas and overcome barriers through the design of a market creation for a competitive marketplace.

Walk away equipped to:

  • Build expertise in identifying opportunities for value creation and innovation
  • Apply Blue Ocean Strategy™ frameworks to analyse industries, customer journeys, competitive forces, and identify opportunities for new markets
  • Identify the elements of Industry 4.0 and why it is applicable to the business for innovation and growth
  • Analyse the key features of a range of emerging technologies and investigate the benefits and challenges associated with their implementation
  • Confidently implement digital technologies, understand how to extract value from the technologies and make a real difference for your customers
  • Define what makes a business unique and learn how to protect and bolster it
  • Benchmark the business against competitors and respond to disruption and competition strategically
  • Embrace value creation through innovation

Participant Profile

If you are looking to create powerful leaps in value for both your business and your customers, this programme will give you insights into how to extract value from new technologies and implement innovation within your organization.

This immersive programme is designed for professionals from any industry, mid-senior level business leaders responsible for implementing and leading strategy.

This programme is especially relevant for business leaders seeking to innovate and turn ideas into strong profitable growth for the organization.

Our Executive Edge

Why Strategise for Innovation?
We rethink the customer journey to enhance experiences across all channels and touchpoints, creating value and competitive advantages for your company

Opportunity Creation the Blue Ocean™ Way
Explore new markets, win new opportunities and side step challenges discovering the application of Blue Ocean™ frameworks

Future Proofing Innovation
Drive innovation and growth through the confident implementation of emerging and digital technologies

Stand Out from the Crowd
Develop a unique strategy for innovation to enable your company to stand out in the competitive landscape

The Programme at a Glance

Day 1 

Introduction to the Blue Ocean Strategy™

Understand the concepts

Embrace the philosophy

Review the standard tools to define a traditional strategy. Understand the philosophy and the concept. Overview of the “Blue Ocean Strategy” concept as it is understood and implemented around the world:

  • Blue Ocean vs. Red Ocean.
  • Creating new marketplace.
  • BOS framework.
  • “Philosophy” of the BOS Strategy
  • BOS Analytical tools
  • BOS Process
Day 2

Discover the Tools

Review the Tools

Design your own strategy

Review the tools of BOS.

Definition of the tools used to define the strategy:

  • Strategy Canvas to represent visually the current positioning of a business, product, or service.
  • Buyer Experience Cycle/Buyer Utility Map (BEC/BUM) to understand the customer’s end-to-end experience with a product/service and where are the most ‘Pain Points’.
  • 6-Paths that provide inspiration to explore and find new market space to move from the ‘As Is’ Red Ocean to the ‘To Be’ Blue Ocean.
  • Pioneer-Migrator-Settler (PMS) map to visualize the portfolio composition of a company.
  • 3-Tiers of Non-Customers
  • Visualize the value curves (To-Be strategy canvas)
  • The E-R-R-C Eliminate-Reduce-Raise-Create Grid
Day 3

Disruptive technologies

Explore real world scenarios

Apply to your own organisation

Review disruptive technologies and how they could be applied to support an innovative strategy. Analyse case studies related to innovation in highly competitive market:

  • You will subsequently undertake various exercises to understand the differences between technological and value innovation. This will show that technological innovation on its own is highly unlikely to create sustainable product and service innovations. It will highlight the importance of coupling value innovation with technological innovation, to overcome the value/cost trade-off, a fundamental aim of BOS.
Day 4

Innovation in Highly Competitive Markets

Explore real world scenarios

Apply to your own organisation

Apply BOS tools using case studies related to identify the importance of both technological and value innovation:

  • First, we will discuss how a company broke the value-cost trade-off, by focusing on a value innovation approach to create a Blue Ocean. We will use the Strategy Canvas, and ERRC Grid to understand how a BOS approach enabled a dramatic turnaround from bankruptcy.
  • Second, we will review how a company utilised a disruptive technology to enable value innovation. We will use a range of tools including the Six paths framework and Buyer Experience Cycle to understand how the company was able to reshape a highly competitive industry by leveraging technological innovation to create value innovation.
Day 5

Hackathon

Champion creative ideas

Plan to overcome barriers

Blue Ocean Hackathon.

  • This is a fast-paced activity in group to design a market creation in a highly competitive industry.

What are past participants saying about this programme?

“The programme was both very enjoyable and very insightful. Whilst I’ve worked in the Strategy space for over 20 years there were still a number of new insights and tools (plus refreshers for others) that I’ll definitely be applying in my role as Head of Strategy at Danske Bank to drive value and create new opportunities. The combination of lecture-style, class discussions and group practicals worked very well, more than ably led by lecturers who excellently combined theory and a plethora of interesting real world case studies.” Ian David Brankin - Head of Strategy, Danske Bank

“I thoroughly enjoyed the IS&DD programme. The course had a perfect blend of theory and practical application of Blue Ocean strategies and how we can use emerging technologies to underpin our development. I have left the course with the knowledge and skills to start changing how we develop new products.” Ciaran Durnin - Global Technical Lead for Cybersecurity, Fujitsu

“The Innovation Strategy and Digital Disruption course was very interesting, and thought provoking. The concepts shared by the tutors, the case studies that we used and the tools introduced to the class all worked in synergy to maximise the value of the course to the participants. The class came from disparate disciplines including construction, engineering and banking, which meant that the in-class discussions were engaging, informative and enlightening. I have already shared the concepts outlined in the course to my extended team at work and we intend to use the tools taught during the course to improve our future activities”. Michael Burns - Senior Biomanufacturing Engineer, Merck Life Sciences UK Ltd

Interested?
Apply Now
Programme Brochure
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Coaching and Mentoring

We have a range of package options to support your Senior Executive experience with executive coaching and mentoring. Please contact us directly to discuss your requirements. Please email: Sue.Burns@qub.ac.uk

Executive Coaching

Class Format and Dates

This is a 5 week blended learning programme. Experience two days on campus at The William J. Clinton Leadership Institute at Riddel Hall, Queen’s University Belfast. Three days are expertly delivered online from our live, interactive classroom.

Our Clinton Leadership Institute Learning Management System will support your learning throughout with videos, podcasts and reading materials.

Fees
November Dates
Time
Module
Delivery Mode 
£1950  02/11/2022 12:30-13:30

Orientation

Online

  09/11/2022 09:00-16:30

Module 1: Introduction to Blue Ocean Strategy™

Online

  16/11/2022 09:00-16:30

Module 2: Discovering the Tools

Online

  23/11/2022 09:00-16:30

Module 3: Disruptive Technologies

On Campus

  24/11/2022 09:00-16:30 Module 4: Innovation for Highly Competitive Markets On Campus
  25/11/2022 09:00-16:30 Module 5: Hackathon Group Activity On Campus

 

Fees
March Dates
Time
Module
Delivery Mode 
£1950  01/03/2023 12:30-13:30

Orientation

Online

  08/03/2023 09:00-16:30

Module 1: Introduction to Blue Ocean Strategy™

Online

  15/03/2023 09:00-16:30

Module 2: Discovering the Tools

Online

  22/03/2023 09:00-16:30

Module 3: Disruptive Technologies

On Campus

  29/03/2023 09:00-16:30 Module 4: Innovation for Highly Competitive Markets On Campus
  06/04/2023 09:00-16:30 Module 5: Hackathon Group Activity On Campus

 

 

Programme Faculty

Programme Director
Dr Philippe Bouvier

Dr Philippe Bouvier is a Professor of Practice in innovation, strategy, entrepreneurship and urban studies. Philippe is a highly accomplished executive education specialist working with a wide range of corporate and governmental leaders globally. He is an authority on smart cities and digital transformation in the organisational and urban environments. He is an enthusiastic advocate of purposeful strategic leadership, innovation and change leadership and the implementation of digital transformation. Philippe is a highly engaging TedX and keynote speaker and the author of numerous articles. Philippe holds a PhD from Paris VII University and an executive MBA from INSEAD. As a practitioner, he has experience in implementing innovative solutions in the corporate environment like products, services, internal processes, business models, and strategies.


Programme Director
Dr Nicolás Kfuri

Dr. Kfuri is an experienced global expert consultant and executive trainer and has worked with executives from more than 700 companies, representing more than 75 countries, from 5 continents. His areas of expertise are Corporate Global Strategy, Internationalization Processes, Marketing, and Branding. Dr. Kfuri acts as Advisory Board Member for a range of organizations and he moderates Board Meeting Sessions in companies, business incubators, business schools, and non- for-profit institutions. For more than 20 years Dr. Kfuri has also been teaching at executive, graduate (MBA), undergraduate and e-Learning programs of universities in Asia, Europe, Latin and North America. He holds a Ph. D. in Business Administration from Cordoba National University, Argentina (2002), an MBA from an MBA from Purdue University, USA (2000), and a BA in Business Administration from Cordoba National University, Argentina (1997).


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Programme Brochure
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Executive Courses
  • Executive Courses
  • Advanced Manufacturing Leadership Programme
  • Digital Transformation Toolbox
  • Data Analytics and Decision Making
  • Leading Digital Innovation
  • Innovation Strategy & Digital Disruption
  • Strategic Change Leadership for Digital Transformation
  • Emerging Leaders Programme
  • Senior Executive Programme
  • Negotiation and Influencing Skills
  • Mini MBA Programme
  • Help to Grow
  • Executive Coaching
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Contact Us

The William J Clinton Leadership Institute

Queen's University Belfast
Riddel Hall
185 Stranmillis Road
Belfast
Northern Ireland
BT9 5EE

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Tel: +44 (0) 28 9097 4394
Email:
 leadershipinstitute@qub.ac.uk

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