Innovation Strategy & Digital Disruption
After the crisis caused by the COVID-19 pandemic, companies are looking to get back on track and, importantly, build for the future. Furthermore, with the democratization of disruptive technologies, every executive needs to know how to leverage new technologies and innovate strategically.
The Innovation Strategy and Digital Disruption programme provides an overview into innovative strategic approaches every company should master in order to swiftly adapt and anticipate to the rapidly evolving environment in which they operate nowadays. Throughout the programme, executives will draw on strategic models and frameworks that will better position them to drive business performance and profitability. Gain insights into disruptive technologies and the opportunity to rethink core business strategies based on their organisation’s resources and positioning in the market. The programme is especially relevant for executives seeking to create strong profitable growth for their organisation in both existing and new markets.
Key Takeaways and Benefits
The Innovation Strategy and Digital Disruption programme arms professionals with the confidence knowledge and tools to excel our evolving business environment. Discover and devise a unique company proposition for your organisation based on Blue Ocean Strategy™ frameworks and drive innovation through the adoption of digital technologies.
Programme modules include an overview of the Blue Ocean Strategy™ concept and tools, an analysis of the application of disruptive technologies in creating a value driven innovation strategy, a review of innovation in highly competitive markets with real world scenarios and practical approaches for your organisation. Our final module features an interactive, challenging group ‘hackathon’ session to stimulate and champion creative ideas and overcome barriers through the design of a market creation for a competitive marketplace.
Walk away equipped to:
- Build expertise in identifying opportunities for value creation and innovation
- Apply Blue Ocean Strategy™ frameworks to analyse industries, customer journeys, competitive forces, and identify opportunities for new markets
- Identify the elements of Industry 4.0 and why it is applicable to the business for innovation and growth
- Analyse the key features of a range of emerging technologies and investigate the benefits and challenges associated with their implementation
- Confidently implement digital technologies, understand how to extract value from the technologies and make a real difference for your customers
- Define what makes a business unique and learn how to protect and bolster it
- Benchmark the business against competitors and respond to disruption and competition strategically
- Embrace value creation through innovation
Participant Profile
If you are looking to create powerful leaps in value for both your business and your customers, this programme will give you insights into how to extract value from new technologies and implement innovation within your organization.
This immersive programme is designed for professionals from any industry, mid-senior level business leaders responsible for implementing and leading strategy.
This programme is especially relevant for business leaders seeking to innovate and turn ideas into strong profitable growth for the organization.
Our Executive Edge
Why Strategise for Innovation?
We rethink the customer journey to enhance experiences across all channels and touchpoints, creating value and competitive advantages for your company
Opportunity Creation the Blue Ocean™ Way
Explore new markets, win new opportunities and side step challenges discovering the application of Blue Ocean™ frameworks
Future Proofing Innovation
Drive innovation and growth through the confident implementation of emerging and digital technologies
Stand Out from the Crowd
Develop a unique strategy for innovation to enable your company to stand out in the competitive landscape
The Programme at a Glance
Day 1 |
Introduction to the Blue Ocean Strategy™ Understand the concepts Embrace the philosophy Review the standard tools to define a traditional strategy. Understand the philosophy and the concept. Overview of the “Blue Ocean Strategy” concept as it is understood and implemented around the world:
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Day 2 |
Discover the Tools Review the Tools Design your own strategy Review the tools of BOS. Definition of the tools used to define the strategy:
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Day 3 |
Disruptive technologies Explore real world scenarios Apply to your own organisation Review disruptive technologies and how they could be applied to support an innovative strategy. Analyse case studies related to innovation in highly competitive market:
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Day 4 |
Innovation in Highly Competitive Markets Explore real world scenarios Apply to your own organisation Apply BOS tools using case studies related to identify the importance of both technological and value innovation:
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Day 5 |
Hackathon Champion creative ideas Plan to overcome barriers Blue Ocean Hackathon.
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What are past participants saying about this programme?
“The programme was both very enjoyable and very insightful. Whilst I’ve worked in the Strategy space for over 20 years there were still a number of new insights and tools (plus refreshers for others) that I’ll definitely be applying in my role as Head of Strategy at Danske Bank to drive value and create new opportunities. The combination of lecture-style, class discussions and group practicals worked very well, more than ably led by lecturers who excellently combined theory and a plethora of interesting real world case studies.” Ian David Brankin - Head of Strategy, Danske Bank
“I thoroughly enjoyed the IS&DD programme. The course had a perfect blend of theory and practical application of Blue Ocean strategies and how we can use emerging technologies to underpin our development. I have left the course with the knowledge and skills to start changing how we develop new products.” Ciaran Durnin - Global Technical Lead for Cybersecurity, Fujitsu
“The Innovation Strategy and Digital Disruption course was very interesting, and thought provoking. The concepts shared by the tutors, the case studies that we used and the tools introduced to the class all worked in synergy to maximise the value of the course to the participants. The class came from disparate disciplines including construction, engineering and banking, which meant that the in-class discussions were engaging, informative and enlightening. I have already shared the concepts outlined in the course to my extended team at work and we intend to use the tools taught during the course to improve our future activities”. Michael Burns - Senior Biomanufacturing Engineer, Merck Life Sciences UK Ltd

We have a range of package options to support your Senior Executive experience with executive coaching and mentoring. Please contact us directly to discuss your requirements. Please email: Sue.Burns@qub.ac.uk
Executive CoachingClass Format and Dates
This is a 5 week blended learning programme. Experience two days on campus at The William J. Clinton Leadership Institute at Riddel Hall, Queen’s University Belfast. Three days are expertly delivered online from our live, interactive classroom.
Our Clinton Leadership Institute Learning Management System will support your learning throughout with videos, podcasts and reading materials.
Fees |
November Dates |
Time |
Module |
Delivery Mode |
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£1950 | 02/11/2022 | 12:30-13:30 |
Orientation |
Online |
09/11/2022 | 09:00-16:30 |
Module 1: Introduction to Blue Ocean Strategy™ |
Online |
|
16/11/2022 | 09:00-16:30 |
Module 2: Discovering the Tools |
Online |
|
23/11/2022 | 09:00-16:30 |
Module 3: Disruptive Technologies |
On Campus |
|
24/11/2022 | 09:00-16:30 | Module 4: Innovation for Highly Competitive Markets | On Campus | |
25/11/2022 | 09:00-16:30 | Module 5: Hackathon Group Activity | On Campus |
Fees |
March Dates |
Time |
Module |
Delivery Mode |
---|---|---|---|---|
£1950 | 01/03/2023 | 12:30-13:30 |
Orientation |
Online |
08/03/2023 | 09:00-16:30 |
Module 1: Introduction to Blue Ocean Strategy™ |
Online |
|
15/03/2023 | 09:00-16:30 |
Module 2: Discovering the Tools |
Online |
|
22/03/2023 | 09:00-16:30 |
Module 3: Disruptive Technologies |
On Campus |
|
29/03/2023 | 09:00-16:30 | Module 4: Innovation for Highly Competitive Markets | On Campus | |
06/04/2023 | 09:00-16:30 | Module 5: Hackathon Group Activity | On Campus |
Programme Faculty
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