Surviving in a crisis; exploring crisis management strategies in small and medium-sized enterprises
About this Event
How is your business addressing the challenges brought about by the Covid-19 crisis?
Like to benefit from insights into the opportunities and threats?
In this webinar, we discuss some of the key challenges brought about by circumstances of severe crisis, and how small and medium-sized enterprises (SMEs) can address these challenges. In particular, we will examine and evaluate the effectiveness of existing SME strategic and crisis management tools in the light of the current Covid-19 public health crisis, and we will shed light on the opportunities and threats stemming from its market disruption.
Dr. Lisa Messina is a Lecturer in Management at Queen's University Belfast, Queen's Management School. Her research interests are in the fields of Entrepreneurship, International Business and Innovation. In particular, her research focuses on the Born Global phenomenon in the context of University Spin-Out companies, examined through the theoretical lenses of Entrepreneurial Orientation and Social Capital.Lisa was awarded a PhD in Management from Queen's University Belfast in 2019. Lisa also holds an MSc in International Business (Distinction) and a BSc in International Business with French (First Class Honours) from Queen's University Belfast, and a Diploma di Esame di Stato from the Liceo Scientifico 'Bertrand Russell', Garbagnate Milanese (Milan, Italy).